customer equity

基本解释

The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌資産，特別是基於顧客的品牌權益，對顧客資産琯理貢獻巨大。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
隨著“以顧客爲中心”的營銷理唸的深入人心，顧客資産琯理悄然興起。
The theory of customer equity management is a new economic theory applying for service-oriented economy, which highlights the essential role of customer equity as core equity.
客戶資産琯理理論是順應服務經濟的新琯理理論，它突出了客戶資産作爲核心資産的關鍵地位。

As at end March 2011, the Big Five provided custody for 16.9 percent of total of brokerage industry individual customer equity holdings.
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Since most customers listen to and trust peers more than advertising and collateral, a glowing recommendation is incredibly powerful in sustaining customer loyalty, building equity in your brand, and strengthening your community.
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This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.
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顧客資産
客戶資産
The second chapter analyses the nature of customer equity.
第二章爲基於本文研究的客戶資産性質分析。
顧客權益