typecast

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If they choose to, they can typecast themselves — as action heroes, for example, or romantic-comedy leading men.
假如他们愿意，他们甚至可以给自己定做一个模式：比如动作片英雄或浪漫喜剧男主角。
The banks may have ambitions to play a starry new role, but at home and abroad they will have a hard time not being typecast.
日本银行也许有抱负大展拳脚开创新局面，但是不管在国内还是在海外它们都会在一段时间内很难进行角色转换。
Using the slogan “Just Visiting”, the Conservatives typecast him as an opportunist who had returned to Canada in 2005 in pursuit of personal glory.
保守党用“仅是来访”来形容他是一个投机分子，说他在2005年回到加拿大只是为了追求个人荣誉。

Stout and bearded, he could be typecast, like Gould, Morgan, and Vanderbilt, as a robber baron.
NEWYORKER: Get Rich U.
But the No campaigners are still worried that they are in danger of being typecast as old fogies.
ECONOMIST: Culture wars on Europe
He was typecast as a spoiled brat, and not evaluated fairly as an individual, he said, and he considered choosing another career.
NPR: AP Interview: Toyota Chief Stresses Safe Growth

to always give an actor the same type of character to play, usually because he or she is physically suited to that type of part

If an actor is typecast, they play the same type of character in every play or movie that they are in.