rational appeals

基本解释

Iacocca helped to change the frames of Congress and of many Americans by combining rational and emotional appeals.
Iacocca结合理性和感性两方面的需求帮助国会及很多美国人改变了看法。
In modern social development, the process of urbanization appeals for a more rational demand for urban planning and designing.
现代社会的发展中，城市化的进程要求对城市的规划与设计有更深的理性要求。
Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.
研究发现，在理性诉求情况下，高卷入度主题的态度效果表现要好于低卷入度主题。