paid circulation

基本解释

Total paid circulation is gone as the top-line measure.
以前最主要的评定办法总计购买发行量已经过时了。
The paid circulation of many of them is slipping even as their readership grows.
即便阅读数量增长，它们中的多数的付费销量却在下滑。
At least for the Commerical Appeal, however, these numbers actually mask a 14% decline in paid circulation, as most of its gains came from electronic editions used for Newspaper in Education programs.
然而，对于孟菲斯商业诉求报，上面的数字实际掩饰这样一个事实。该报实际付费的发行量下降了14%，因为大多数新增读者阅读都是 Newspaper in Education这个项目中发行的电子版本。

And he's trying to get the magazine biz to adopt new audience measurement metrics, arguing that the guaranteed rate base based on paid circulation is outdated.
FORBES
The rise doesn't count the Food Network Magazine, a joint venture of Hearst and Scripps, which announced earlier this month it is increasing paid circulation again, to 1.25 million.
FORBES: Ad sales for May are up 17%--and climbing.
Readers are disappearing and paid circulation is way down.
FORBES: Another Brain-Splattering Week