Burger King

基本解释

LOS ANGELES - T here's no Burger King tie-in or special flavor of Mounta in Dew .
洛杉矶-有没有汉堡王铁在或特殊风味的山露水。
They also helped to turn around the most troubled of the franchisees who operate the vast majority of the 12,000-plus Burger King restaurants in 73 countries.
他们还帮助最困难的特许经营者扭亏为盈, 而这批人运作着大部分遍布于73个国家超过12000家的汉堡王餐馆.
The world's biggest maker of alcoholic drinks sold Burger King, Haagen-Dazs, Pillsbury and other food companies unrelated to its core business.
这个全球最大的酒业制造集团还经营了着与其核心业务毫不相关的食品公司，比如汉堡王、哈根达斯、品食乐等等。

One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识
耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.
FORBES
Operating along the same lines, fellow fast-food purveyor Burger King introduced a new "low-fat platform" consisting largely of chicken sandwiches and Wendy's (nyse: WEN - news - people ) expanded its Web site to include more nutritional information.
FORBES: One Happy Meal, Hold The Calories
In a move that can be seen as desperate, McDonald's (nyse: MCD - news - people ) and Burger King keep extending those 99-cent add-ons in the U.S. in an attempt to boost sales.
FORBES: Magazine Article