emotional appeal

基本解释

We realised that Tip Top was awash with all the emotional appeal and child-like fun that its competitors lacked, despite their strong visual branding.
我们认识到，尽管他们强烈的视觉品牌，蒂普托普充斥着所有的情感诉求和孩童般的乐趣，而其竞争对手缺乏。
" Men and women should get a "absolute" heart of emotional appeal, not die-hard, considerate and echo, tease her playing, rather than "fight" her breath.
男人跟女人相处绝对要有一颗“情调的心”，不可死心眼，要善解人意地与其呼应，逗她玩，而不是“ 斗”她气。
From the brand perspective, I feel too much emphasis on the functional demands of millet expression, lack of emotional appeal and self-expression in pursuit of the expression.
从品牌角度看，我感觉小米过于注重功能性诉求的表达，缺乏情感性诉求和自我表现性诉求的表达。

Finally, even those who appear most directly to have prompted Congressman Murtha's emotional appeal for withdrawal from Iraq - the wounded and disfigured veterans he frequently visits in military hospitals and their comrades still in the fight - will suffer from his initiative.
CENTERFORSECURITYPOLICY: The winning alternative
Statistics, charts and numbers may appeal to an engineering mind-set (this can be both men and women) but the emotional connection between money and feelings clearly resonates more with women.
FORBES: Women And Money: Why They Avoid Risk And Lack Confidence When Making Decisions

情感诉求
Emotional appeal happens in this COndition. Emotional appeal is set beside the rational appeal,though rationalism design has its shortcomings,rational appeal still is one of the important appeal methods in modem design originality.
情感诉求是相对于理性诉求而言的,理性主义设计虽然也有其弊端,但在现代广告创意中,理性诉求仍然是现今广告创意的重要诉求手段之一。
文学
情感诉求
This thesis combines the qualitative data analysis with the quantitative analysis, and focuses on discussing the psychological effect course of the audience accepting the emotional appeal advertising.
本文主要采取定性分析和定量分析相结合的方法,重点论述了个体受众接受情感诉求广告的心理效应过程。
管理学
感召力