catchword

音标发音

"Development" was a favorite catchword in the early years of his rule.
在苏哈托时代早期，“发展”成为最时兴“口号”。
Mistrust becomes our unfortunate catchword, and it's tougher to raise a hand in greeting because that invites people in.
不信任不幸地成为我们的流行语，举手打招呼越来越难做到，因为那意味着向别人发出邀请。
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Green Olympics,together with hi-tech Olympics and the people's Olympics has become a catchword.
绿色奥运,科技奥运和人文奥运已经成了申奥的主题.

Those who remember a time when Brazil was a catchword for the beauty of attacking soccer and good old-fashioned principles of flair in the game are certainly getting long in the tooth.
FORBES: It's Official: Brazil's Days As The World's Ultimate Soccer Power Are Over
Aside for his service to entrepreneurialism in the U.K., he is also known for coining the catchword "bootiful, " for the television commercials in which he described the succulent nature of his company's turkey breast roast in a thick, Norfolk accent.
FORBES: U.K. Parliament Cries 'Fowl' Over Turkey Cull Payout

a word or phrase that is often repeated by, or becomes connected with a particular organization, especially a political group

A catchword is a word or phrase that becomes popular or well-known, for example, because it is associated with a political campaign.